Now I have nothing against awards at all, it can be good for moral and a bit of friendly competition can’t do any harm! But can it get too much? And is it accurate and fair? This is quite a complicated question with so many scenarios so I will try make it as simple as I can, there is no right answer here but just me saying what I think.
I am referring to the glazing industry mainly here as that is where I see it the most! Although seeing other awards has got me thinking too! I will start with the non glazing example!
I make novelty cakes on the side when I have time so I have gotten to know that industry a bit, they also have awards! I found one that was in a wedding magazine for best wedding cake and a local lady won it, I looked at the site to see what her competition was like and they were all quite similar. It got me thinking that if more people were in it the outcome may have been different! You have to be in it to win it after all, but how do people know about it? Where was it advertised? It was a very good cake but not actually necessarily the best if everyone who made wedding cakes had entered! We trust in what we see a lot, if you see something that looks professional and tells you that something is the best you believe it! Or you do until you get a bit wiser! Like adverts on the TV, most of us know it’s a load of rubbish! That shampoo is not going to give you twice as much hair!
So my first point here is you have to be in it to win it! So advertising and making sure the area of your awards know about it is important.
Over the past year on twitter I have seen many twitter awards! Best twitter account, most popular blah blah blah. I have come to realise that some people are more desperate that others to be popular, so much so that they don’t fully understand how it all works! For instants if you have 3000 followers and tweets all day it does in fact not make your account more effective, you could have 1000 and tweets a couple of times a day and be more effective! How do you really know how many of your followers are reading your stuff! You can tell by looking at how many people click on your links ECT, how many people interact with you and RT you tweets. You’d expect someone with thousands of followers to get at least 100 RT’s a day or interactions! But I rarely think this is the case unless you are famous. So the twitter awards that I see are based on followers not what the persons reach is! To me this makes it a load of rubbish, completely inaccurate and meaningless! An account did one once and when I asked them how it was all worked out ect they couldn’t answer me! The last one actually had one of my other accounts on it which tweets much less and has less followers, nice to be on it but still can’t figure out how they came up with their list! It kind of looks like to me that they based it on people they followed only or something like that! Hardly accurate, if you want to do an award for best industry tweeters then at least make sure you have everyone in it!! It alright for a bit of fun but I think it’s taken a bit too seriously and I know it annoys many people in the industry on twitter.
There have been quite a few of these awards none of them of which really meant anything and this kind of leads me to my second point! Having these sorts of awards tricks people into believing things that are not true! It seems that these days anyone can just set up an award for something! This takes credibility away from the real ones.
The G Awards! Now this to me seems like a legit highly thought of awards! I only really see negative remarks from bad losers and people who didn’t get nominated! It’s high-profile and fairly done, it’s one of those awards where you have to be in it to win it but they have enough publicity for it to be fair! A bit like the Fitshow, not an award but something that the whole industry knows about whether you want to go or not. So this to me is a good award giving everyone a fair chance. I was actually nominated for it this year, I didn’t win but it shows that someone as small as me stood a chance. This is not an award based on who the organisers like best.
My third point being having something professionally arranged gives it more credit, being able to prove that it is fair is necessary.
Now the latest one was the National Fenestration Awards, this award was thought up by someone on twitter, a salesman for his dad’s business who likes to blog a lot. He realised that unlike the other twitter awards there wasn’t really anything properly organised where the public could vote for who they thought should win an award! So he put out there that this was his plan! Now we kind of fell out about this over an argument on twitter involving a few others, I asked a few questions like where was the authority behind this? And how was it going to be National? As he had put into the title! I couldn’t really understand how it was going to work. I made a comment that I could bet who was going to win which didn’t go down very well but in all fairness now the result are out I wasn’t wrong to say it. I was asking questions as he would if it was the other way around, it seem he didn’t like it when it was done to him and it went sour. But months later I can see that he has put a lot of time and effort into this and has a few people on board.
So the results came out and as expected I was the same names that appear on twitter a lot which makes me wonder if this was mainly based on twitter again! As someone pointed out there are not many outlets for promoting this, magazines word of mouth and twitter! And that brings me to my original point all those months ago! ‘National’ seems like a big word for the awards, I wonder if I rang say 30 glazing people over the nation, how many would know about the awards?? It has been pointed out to me that this was just their first year so maybe next year more people may know about it which is absolutely true but only if a lot more money is going to go into it advertising and promoting! It is a good idea if it works I just think they may have lost some support by one promoting it originally by slating the G Awards, I feel it’s unprofessional, and also by not being able to take what they put out when being questioned.
It would be interesting to see some numbers to see how it went, see how many twitter peeps compared with others voted and how many votes compared to the entire National glazing industry there were?
So my fourth point is being prepared and professional is the only way forward or you may just end up with the same old people supporting your project with the same old outcome every time.
I’d like to point out that I in no way think that the winners of any of these awards did not deserve to win, I congratulate them all, but this now not the point I am trying to make, It is not personal. This is also not targeted at the glazing industry either, this happens everywhere! I just see it more there as I am in it.
I may sound like some crazy award hater right now but I am just one of the ones who thinks things through, I am very logical and I like things fair, I also don’t like competition when it gets as silly as it does on twitter! I have been in a few of the awards over the past year and I can honestly say I didn’t care, I don’t need anyone to tell me I am good, I know a load of really nice industry twitter people in and out of twitter that I enjoy being with, the down to earth real ones that are not hunting to some praise all the time, the less competitive ones, This is what it was all about a couple of years ago, everyone was nice and friendly, there was a nice twitter community that encouraged and helped each other but it doesn’t seem like that anymore, there is so much competition and snide remarks, every other tweet I see is someone moaning about someone else or slagging someone’s tweet off cause they don’t have the same opinion as them! It’s really sad to see.
Anyway let’s all hold hands and get back to what’s important, making the industry look good.